In this seminar, delivered by Milagros Negreira Espasandín, you will understand the importance of the distribution channels to operate successfully worlwide. The selection of international distribution channels is a marketing variable deeply analyzed in order to show you how to develop, to evaluate, and to execute a decision making in distribution and implement distribution channels decisions.
- Understand how and why to use international distribution channels.
- Understand the major products and services channels.
- Develop, evaluate, and execute a decision making in distribution.
- Measure international distribution efforts and choose the best options.
This seminar will be delivered by Milagros Negreira Espasandín
Summary of contents:
1. International Business: relationship with distribution.
2. How to prepare the international distribution plan.
3. Different channels: different ways of introduction.
4. Adaptations to the channel - consistent marketing mix.
5. How to deal with the international channel:
5.1. Sales Force
5.2. Key Accounting
5.3. Trade Marketing
- Saturday 6th April from 9.00 a.m. to 2.15 p.m.
The seminar's price is 350 €.
- Alumni member: 40 %
Second enrolment: 15 %